There are currently more than 1.9 billion YouTube viewers monthly, watching a combined one billion hours of video each and every day. Additionally, this social media platform exists in almost one-half of the countries worldwide (91 out of 195 total) and is available in 80 different languages.
That makes YouTube a great place to be from a business standpoint because it provides an extensive reach, one that many businesses can’t achieve without the help of online options. But how do you create a channel that is so compelling that its viewers actually hit the subscribe button?
1. Create Videos That Are Appealing to Your Target Market
If your target market is 50-year-old males who are executives in business, your videos are going to look a lot different than if your ideal client is a 20-year-old girl who is in her second year of college. That’s why it’s important to create content that is extremely appealing to your target market.
If you’re unsure what this type of content looks like, ask your consumers which YouTube channels they subscribe to and check them out. Another option is to look at their social media pages and see what type of videos they share the most. Those are the types of videos you want to create too.
2. Post Consistently
After you open a YouTube channel, it is important to post videos regularly. If you don’t, you risk having viewers lose interest, solely because there’s too much time from one video to the next.
When first starting out, this consistency may mean posting videos every day or every few days. Then, once you have a fairly decent collection built up, you can reduce these posts to once a week. This enables you to stay in your client’s feeds without overwhelming them.
3. Share Your Company’s Story
One of the things that people love most about businesses is their stories. Not only do they want to know why the companies were created, but they also love to hear what keeps its executives and employees coming to work day in and day out.
To see an example of this, check out Russell Ruffino’s YouTube Channel. The video on his home page is one in which Ruffino, the founder of Clients on Demands, explains what motivates him to continue to grow his business. It really makes you want to be a part of it.
4. Interact with Other YouTubers
YouTube is called a social media platform because it’s meant to be social. So, just like you’d interact with followers on Facebook, Twitter, and Instagram, you also want to interact with other YouTubers as well.
You can do this by commenting on their posts, liking their content, or giving them the ultimate compliment by hitting their “Subscribe” button. You can even share their videos on your social media pages, encouraging them to do the same for you.
5. Monitor Your YouTube Analytics
How do you know whether your channel is achieving its goals? Simple. You monitor your YouTube analytics. This will tell you how many subscribers you have, how many times your videos have been viewed, and how long your viewers watched your uploads.
Your analytics also provide information about which videos have been viewed the most over the past 28 days. This gives you a better idea of what type of content is resonating with your viewers the most.
Do these five things and you will be one step closer to having a YouTube channel that makes its viewers want to subscribe, a move that will keep you in front of the people who want to hear from you most. Your current and future clientele.